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February 18, 2008
Business Book Reviews

WABC MEMBER BENEFIT
Business Book Reviews
A new book review is available every week through Business Book Review, our strategic ally. Our monthly reminders help you stay on top of the latest business books.

Business Book Review

Vol. 25, Issue 5
The Power of Body Language
How to Succeed In Every Business and Social Encounter

By: Tonya Reiman
365 pp. Simon & Schuster, Inc.

Review by Lydia Morris Brown, Business Book Review™

Research in the fields of psychology, anthropology, linguistics, and sociology has found that as much as 93 percent of interpersonal communication is nonverbal, and these nonverbal signals are the most honest and reliable sources of communication. Nonetheless, many people have conditioned themselves not to listen and, as a result, they unintentionally send the wrong signals and end up turning people off or pushing them away.

The Power of Body Language explains the miracles of the brain’s natural communication system, providing principles and techniques for consciously reading nonverbal signals so as to know what others really think. It also illuminates how to control one’s own nonverbal signals and communicate only the messages one wants to send.

Business Book ReviewTM, provides access to over 600 expertly written, eight-page summaries of the top best business books, including many timeless classics from the 1990s forward. This library is constantly expanding with 40 new BBR summaries added each year. WABC Full Members have access to the complete BBR Library (US$145 value) as part of their current WABC membership package; WABC Affiliate Members can purchase access to this library for a special price.

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